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The Influencer’s industry is the most commented & revolutionary form of marketing of the 21st Century. It has grown exponentially. Without doubt the internet has become the most powerful medium for spotting and influencing trends by celebrities and the average person as well. 


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  • Douglas Kellner says: "That societies forge their own identities using the ideas created by the advertising media including film, radio, television and other products of the advertising media culture, our notion of what it means to be a man or woman, our sense of self, our sense of race, ethnicity, class, nationality, sexuality and "us and them".
    Jessica Smith - Amazon co.
  • With the advent of the smart phone and its relative ease of uploading photos to social networking sites like Facebook, one can get an idea of ​​how quickly a pub review, an idea or a coveted article can be shared around the world. Advertisers have always been aware of the strength of word of mouth and have turned to social media like Facebook, Twitter, and Tumblr to advertise their products.
    Jessica Smith - Amazon co.
  • Trend multipliers commonly known as crucial influencers are usually celebrities or people like you and me who have the potential to become influencers. These often function as lifestyle gurus promoting a particular attitude or lifestyle. They can influence lifestyle on a global level.
    Jessica Smith - Amazon co.
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